Second Realm

Eric P. Rhodes, Artist

The NFT Impact Report


June 2019 – July 2021

Second Realm is the award-winning digital art studio of Eric Paul Rhodes focusing on crypto art, non-fungible tokens (NFTs), and blockchain technology.

Hi, I’m Eric, artist, and founder of Second Realm that hails from the Land of Pizza and Bagels, New Jersey.

I’ve been building a passionate community of artists, collectors, supporters, and patrons of crypto art and NFTs since 2019. But I recently took time to evaluate my impact on the NFT landscape.

What follows is quantifiable data that I collected in an attempt to record what I’ve accomplished over the last two years. I won’t know exactly what these numbers mean until next year when I can measure them against each other. But based on what I’ve seen so far, I’m even more bullish on myself.

However, as I learned from the survey, there are some areas that I could be better on. And I’ve already started to address them.

If you have any questions, you can drop a DM on Twitter or join our Discord. Happy reading!

NFT Customer Experience

I spent my career leading Customer Experience, Service Design, and Organizational Change efforts at tech companies. And I’ve been curious how my NFT business, which works at the intersection of art and tech, would compare to industry benchmark scores like NPS and CSAT. After sending out a survey to members of the NFT world, it seems quite clear that my customer-focused efforts are being noticed.

72 NPS Score

The tech industry Net Promoter Score benchmark is 60 (i.e., Apple’s is 89). Above 80 is considered world-class. At 72, I’m so close!

85 CSAT Score

The current overall U.S. Customer Satisfaction Score benchmark is 74.4. At 85 we’re 10.6 pts above the benchmark. That’s fantastic!

131 Responses

131 members of the NFT community took the time and energy to provide feedback and commentary in under 24 hours.

91% of collectors and investors would recommend Second Realm NFTs to their friends.

Source: 2021 Second Realm Customer Survey (as of July 15, 2021)

NFT Award Winner & Innovator

I was nominated for several categories in the NFT Awards program which honors innovation and creativity throughout the blockchain industry, celebrating the best non-fungible tokens minted each year. And we came out a winner!

NFT Awards 2020

The People’s Potato was selected a winner of The People’s Choice Award.
The People’s Potato was short-listed for the Most Innovative NFT Award.

The People’s Potato is a key component in TATR tech’s patent-pending social liquidity mining protocol.

Source: Twitter, NFT Awards

Beginners Guide to Social Liquidity Mining

NFT Art Pioneer

Two years ago I minted my genesis piece on SuperRare. Since then I’ve become an industry leader who pioneered three crypto-native movementstrash art, alt-punks, and male NFT thirst traps.

Notable Collectors:

Trevor Jones
Matt Kane
Colborn Bell
Museum of Crypto Art
Silver Surfer

Top Collectors:

cloudwhite (15)
AceKennedy (14)
Collin (.eth & .tez) (13)
Sascha 🏞 (9)
Sats Moon (9)

411 artworks were collected by 210 people all around the globe for an average of 1.96 per wallet.

Source: SuperRare, OpenSea, Rarible, and BAE (as of June 21, 2021)

Second Realm’s NFT Art Gallery

NFT Thought Leadership

The Outer Realm is a digital media brand owned by Second Realm. I create content that amplifies the voice of NFT artists and captures this seminal moment in art history. As the founder, I’ve become sought-after for my expertise on topics like copyrights, remixing, trash art, and appropriation art.

Select Articles Written

A Short History of Alt-Punks NFTs
CryptoPunks and Copyright: What’s All the Fuss About?
Crypto Art: A Brief History
A Short History of NFT Trash Art
The Problem With Remixes

Select Interviews with Industry Leaders

Gary Vaynerchuk, Chairman, VaynerX
Sascha Bailey, CEO of BAE
Colborn Bell, Founder, Museum of CryptoArt
Blake Jameison, Artist
Olive Allen, Artist

35 interviews with NFT industry leaders, investors, artists, influencers, and collectors.

Source: The Outer Realm, Medium (as of August 13, 2021)

The Outer Realm Podcast & Blog

NFT Market Creator

In February 2021 I tweeted out my custom punk which sent me down one of the most amazing NFT rabbit holes I’ve ever been down – my first avatar project, Unofficial Punks. And I am confident in saying, as a result, I ignited the alt-punks movement which led to the NFT avatar renaissance.

The Community

Affectionatly called, The Punkverse, this community grew into an organic social movement and now there are over 150 sub-genres and 7000 Certified Unofficial Punks.

The Result

We developed a dynamic artist-led micro-economy, and became the bridge between the OG collectible projects (i.e., CryptoPunks, Avastars, etc.) and the new avatar renaissance projects (i.e., Bored Ape Yacht Club, Cool Cats, etc.).

The all-time trading volume for the collective Punkverse is 5.5K ETH (~$17.1M) as of August 13, 2021. For perspective, this makes us a top 50 NFT project all-time for all categories on OpenSea.

Sources: Unofficial Punks Sub-genre List and The Short History of Alt-Punks NFTs

The History of Alt-Punks