Second Realm

Eric P. Rhodes, Artist

Make Them Yearn to See, Touch, and Own Your Art


Frequently, we encounter clichés like this presented as sage advice. However, the truth is that making this a reality requires effort.

Let’s dive into this cliché by asking crucial questions that artists should consider.

Who are “them”? Artists should pinpoint their audience. It’s not just “everyone” or “people who buy my work.” It goes deeper than that. If possible, reach out to those who have already purchased your work. Did they buy it because you’re friends? This can shed light on the significance of forging genuine connections.

What does “yearn” mean to your audience? What powerful emotions do they already experience from your art? Is that what you desire? Does it align with your expectations as an artist?

What does “see” mean to you? What about your audience? Where do they anticipate seeing it? Where do they prefer to see it? In physical galleries? Digital galleries? Are you meeting their expectations? Do their expectations align with yours?

What does “touch” mean to you? And to your audience? Where do you anticipate your audience interacting with your work? Online, in newsletters, through direct messages, in one-on-one conversations, etc. Are you present there? If not, why not? Is that where you want to be?

What does “own” mean to you? And to your audience? Do they desire it for its return on investment? Do they desire it for its aesthetic appeal? Do they seek prints, physical copies, or NFTs?

Phrases like “Make them yearn to see, touch, and own your art” may sound easy and straightforward. But, the reality is, once you start diving into the specifics, the work becomes intricate and demanding.

Undoubtedly, this post raises more questions than it provides answers. This is because every artist is unique. Their circumstances and position in their career differ. Their audience is distinct. It would be difficult to tailor the answers to a specific artist’s situation.

Ultimately, as an artist, it’s up to you to answer these questions for yourself. Alternatively, if you’re fortunate enough, you can hire others to find the answers for you.

Regardless, once you have some of the answers, you can start to focus on and experiment with ways to engage with your audience.

You might be thinking, “Oof, that sounds like a lot of work.” And it is. But start small and gradually address these questions over time, and you’ll eventually reap the rewards of your efforts.

Don’t Know Where To Begin?